American Greetings Brings More Taylor Swift to Fans and Shoppers

Concert Ticket Giveaway, New e-cards and Expanded Distribution of Products Now Available

CLEVELAND, April 20, 2010- As the sponsor of Taylor Swift’s sold-out FEARLESS 2010 concert tour, American Greetings Corporation (NYSE: AM) today announced a concert ticket giveaway in 10 select US cities. Fans and greeting card enthusiasts of all ages are encouraged to enter by becoming a fan of American Greetings on Facebook. A random drawing of concert tickets and weekly prizes will be given away to support the exclusive partnership between American Greetings and Taylor Swift. The contest ends on May 31, 2010.

Taylor’s cards for your life stories and love stories arrived in retail stores earlier this year. The eclectic line of cards is a true reflection of the singer/songwriter’s creative style, and the authenticity of her writing immediately resonated with consumers of all ages. Now, the unique features that have made her paper cards such a success are being brought to life online through new e-cards from

Featuring the music of chart-topping hits like “Love Story” and “Fearless,” the designers at American Greetings Interactive have created e-cards to celebrate the love shared between friends or that special someone, along with a reminder to be fearless on your next birthday. Currently, five e-cards are available with more cards being added to the collection in the coming months.

The addition of the e-cards complement a broader distribution of new paper cards in retailers across the United States and Canada. The selection of thinking of you and birthday greetings capture the playful tone and personal feel of the successful card line that consumers continue to fall in love with.

“We’re all Taylor Swift fans at American Greetings,” stated Maureen Meidenbauer, Taylor Swift brand manager. “Taylor’s unique ability to connect with millions through her songs about relationships and love, makes it so much fun for all of us to work together and bring new products both to our retail partners and online customers. We’re proud that she is part of the American Greetings family.”

Currently, Taylor Swift greeting cards can be found at select American Greetings retail partners throughout the United States and Canada, and the new e-cards can be found online at

PR Newswire


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