Ram Truck Brand and Academy of Country Music Partner to Bring First-Ever Text-to-Vote to Fans for Entertainer of the Year for 45th ANNUAL ACADEMY OF COUNTRY MUSIC(R) AWARDS Country Music’s Party of the Year(TM)

TELECAST TO AIR LIVE FROM MGM GRAND IN LAS VEGAS SUNDAY, APRIL 18th AT 8:00 PM LIVE ET/ DELAYED PT ON CBS TELEVISION NETWORK

ENCINO, Calif., April 14 /PRNewswire/ — The Ram Truck Brand and the Academy of Country Music announced today the first-ever text-to-vote for the Entertainer of the Year fan-voted category, the highest accolade bestowed on an artist as part of the 45th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS, hosted by Reba McEntire. The ceremony, which honors country music’s top talent as well as the industry’s hottest emerging artists, is produced for television by dick clark productions and will be broadcast LIVE from the MGM Grand Garden Arena in Las Vegas on Sunday, April 18th, 2010 at 8:00 PM ET/PT on the CBS Television Network.

This text-to-vote powered by Ram Truck will provide fans with the first-time opportunity to utilize texting to vote for the evening’s biggest award, Entertainer of the Year, for which Kenny Chesney, Toby Keith, Brad Paisley, George Strait, Taylor Swift, reigning Entertainer of the Year Carrie Underwood, Keith Urban and Zac Brown Band, are all nominated this year.

Voting will begin at the start of the telecast, when codes for each artist are given simultaneously, and will continue until the third hour of the show. Until then, fans may log onto http://www.VoteACM.com, also powered by Ram Truck, to vote.

“We know every aspect of the Ram truck customer and we know that country is among their favorite genres of music to listen to while driving in their Ram truck or having fun with their family,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “We made a commitment to connect with our customers and what better way than through music and the iconic Academy of Country Music Awards.”

“The Academy strives to expand the reach of country music by finding new ways to engage fans and consumers,” says Bob Romeo, Executive Director of the Academy of Country Music. “We have had tremendous success incorporating fan voting into our awards show and are thrilled to partner with the distinguishable, country-friendly Ram Truck Brand to give fans an immediate, interactive awards show experience through text voting for Entertainer of the Year.”

This partnership is one element of the marketing and advertising launch of the 2010 Ram Heavy Duty truck, now available at Ram Truck dealerships nationwide.

Pr Newswire

SOURCE Academy of Country Music

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