CMT EXPLODES WITH MORE NEW MUSIC VIDEO PREMIERES THAN EVER BEFORE WHEN “CMT BIG NEW MUSIC WEEKEND” LAUNCHES FRIDAY, OCTOBER 2
NASHVILLE – September 22, 2009 – For the first time in CMT history, CMT, CMT PURE and CMT.com will debut nine new music videos from superstar artists in one exclusive, world premiere event entitled CMT BIG NEW MUSIC WEEKEND , beginning Friday, October 2. Brand new videos from Carrie Underwood, Tim McGraw, Kenny Chesney (featuring Dave Matthews), Keith Urban, Sugarland, Reba, Miranda Lambert, Billy Currington and Michelle Branch, will be featured throughout CMT and CMT PURE all weekend long. All of the world premiere videos will be available beginning same day, exclusively on CMT.com.
In addition, many of the new videos will be introduced by the artist’s
themselves in segments created especially for CMT BIG NEW MUSIC WEEKEND. The premiere of these new videos coincides with a recent resurgence in ratings for CMT’s music hours.
“With terrific music from our biggest stars and fantastic synergies
between CMT.com, CMT Radio and CMT Mobile, video ratings on CMT are up 20 percent to new, multi-year highs,” says Jay Frank, SVP Music
Strategy, CMT. “Our great relationships with artists, labels and
managers allow us to all work together as a team to give country fans an exciting event they can’t find anywhere else. We’re very grateful that our partners think of CMT first to deliver the biggest, exclusive
cross-platform debuts for their videos.”